Baby Einstein Refund:Baby Einstein Recall – Walt Disney Company has decided to refund “Baby Einstein” videos that did not turn babies into geniuses.This decision seems to be an acknowledgment of the inefficiency of these videos.Susan Linn, director of Campaign for a Commercial-Free Childhood who has been fighting for years had this to say about the refund:

“We see it as an acknowledgment by the leading baby video company that baby videos are not educational, and we hope other baby media companies will follow suit by offering refunds.”

Baby Einstein was founded in 1997 and was acquired by Disney in 2001,after its early success in the electronic media market for babies and toddlers.