Retailers are thinking beyond Cyber Monday – a holiday marketing promotion many push for the Monday after Thanksgiving – and trying to spin their discounts into into Cyber Weekends or even Cyber Weeks.

For example, Toys R Us is offering free shipping on orders $49+. BestBuy is offering 30 percent off select phone accessory orders, yes that is right you can obtain 30% off select phone accessory online orders with a click of a button.

The National Retail Federation said Monday nearly 9 out of 10 retailers plan specific Cyber Monday deals, up slightly from about 84 percent last year. Deals on specific products, one-day sales and free shipping are expected to be the most common promotions.

ComScore analyst Andrew Lipsman expects free shipping deals to be key, as companies this year are planning their promotions more carefully so there will be less discounting.

“Psychologically, consumers need to get some sort of a deal on almost every transaction, and free shipping tends to be pretty compelling,” Lipsman said.

Lipsman is expecting “marginally positive” online sales growth compared with a year ago.