Playtex is launching a new campaign aspiring to get women to find the right bra with the right fit… the Playtex Bras. The attempt includes a new Web site that hosts an endorsement wherein the company will give 10 women a “bra makeover” with style maven Alison Deyette. Deyette has been on Bravo’s “Millionaire Matchmaker” and TLC’s “Ten Years Younger,” among other shows.

The effort, via Night Agency, comprises a series of webisodes on PlaytexBraMakeover.com, with a new one debuting every two weeks and each featuring one of the ten candidates getting a fitting with Deyette and Playtex products.

The company is also doing social media elements on Facebook and YouTube, as well as Playtex “Fit Fridays” promos where one Facebook fan wins a free Playtex bra, fit and style tips, and a star turn in video sections featuring Deyette. The campaign, which runs through May 21, offers an opportunity to be flown to New York for a fitting with Deyette.

Playtex bras wanted out interactive agency Night Agency to create the digital home and social media activations for the Playtex Bra Makeover campaign.